This shot was one that Fujian Footwear commissioned me to shoot for their advertising campaign. The shot took all of about 20 minutes and utilised one flash head bounced off a white perspex board and a dressing table that cost me $60 at a garage sale. Often shots like these for advertising can take hours to set up and complete. In my workshops I teach about simplicity and I beleive this shot is a classic example. The model is not professional and she did her own makeup. Also there has been no post production at all. However the impact of the image to me is very powerful. The most compelling aspect of the shot is her expression and genuine presence. So few people are able to remain authentic in front of a camera. However when they do as Kathryn has here they contribute to images that are truly empowering. The best skill a photographer can develop is to be able to facilitate an environment where the model does not feel threatened. This involves the photographer working calmly and slowly to ensure that he or she is in a composed and authentic place themselves.
nb; Next 2 workshops are July 17 and July 30. Please bubblemail with any questions.